The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Experiential & Installations / Experiential & Immersive
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Experiential & Installations / Experiential & Immersive
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts Category: Experiential & Installations / Experiential & Immersive
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Experiential & Installations / Experiential & Immersive
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Experiential & Installations / Brand Installations
3Drinklable Billboard
Agency: DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client: Coca-Cola Category: Experiential & Installations / Brand Installations
Big Blue Bag
Agency: Mother / London
Client: IKEA Category: Experiential & Installations / Brand Installations
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential & Installations / Brand Installations
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Brand Installations
THE BIGGER DRAW
Agency: Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client: Hamburg Marketing GmbH Category: Experiential & Installations / Brand Installations
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Experiential & Installations / Brand Installations
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE Category: Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH075M
Award:
2024 Out of Home Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH076M
Award:
2024 Out of Home Merit Award
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH077M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH078M
Award:
2024 Out of Home Merit Award
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH067M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client:
Coca-Cola
Title:
3Drinklable Billboard
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH068M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
IKEA
Title:
Big Blue Bag
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH069M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH070M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH071M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client:
Hamburg Marketing GmbH
Title:
THE BIGGER DRAW
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH072M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH073M